Consumer Trials


ELEMENTARY VITAL – consumer trial findings

We conducted random consumer trials of our first blend, to make sure it was what health and nutrition conscious people wanted, taking into account current trends in fitness, diet and lifestyle. Here are the results...

In 2014, a consumer trial* was conducted by ELEMENTARY’s nutrition and research team. In order to take part in the trial, participants were sent 2 weeks supply of ELEMENTARY Vital and instructed to consume a daily single portion. Top line findings are presented below:

Demographics

• 67 participants

• 93% aged between 25-65

• 60% Female

• 90% rated healthy diet of high importance

• 62% regularly used dietary supplements

• 84% of participants rated Omega 3s of high importance in their diets

• 85% of participants rated antioxidants of high importance in their diets

• 88% of participants rated fibre of high importance in their diets

• 85% of participants exercised regularly

Findings

• 83% of participants reported meeting the recommendation to consume a daily portion of ELEMENTARY Vital for 14 days.

  •  43% added it to their usual breakfast cereal/meal
  • 34% used as an addition to a smoothie
  • Other uses included adding to: milk, yoghurt, fruit juice, soup, coconut water shake

• 77% of trial participants noticed beneficial effects on their body and/or general health within the 2-week trial period. Beneficial effects included:

  • General wellbeing
  • Reduced cravings
  • Weight loss
  • Digestive health e.g. improved constipation, diarrhoea or IBS
  • Skin, hair or nail health
  • Improved energy and vitality
  • Improved rest and sleep patterns


• 73% rated ELEMENTARY Vital good value for money

• 92% rated the flavour favourable

• 87% rated the texture favourable

* Note: the consumer trial was based on pre-post, self-reported questionnaires.