The Elements


Doing the right thing is elementary for us.

We only work with growers that follow high standards of sustainability and ethics and shun GMO of all kinds. Which means everything we blend into our unique formulas is as nature intended, no compromise.

Elementary Vital is a potent blend of highest quality superfoods, rich in plant micronutrients, including antioxidants, vitamins and minerals. The powdered formulation is designed to promote digestive, immune system and cardiovascular health and create overall wellness and vitality. It is gluten free, contains no added sugars, artificial sweeteners or preservatives and is suitable for vegetarians, vegans and diabetics.

The blend includes gluten free oat bran, chia seed, ground golden flax seed (linseed), organic acai berry powder, and organic gelatinised maca root powder.

Combined with a healthy lifestyle, the ingredients in ELEMENTARY VITAL help to:

  • Lower cholesterol
  • Reduce risk of diabetes
  • Improve metabolism and weight management
  • Improve cardiovascular health
  • Reduce constipation and improve overall bowel health
  • Lower cancer risk
  • Support the immune system
  • Increase energy & stamina
  • Improve digestive health
  • Lessen the impact of aging
  • Contribute to healthy hair & skin

Great health shines: when you feel good, you look good. 

So what do we put into ELEMENTARY VITAL?

Gluten Free Oat Bran - the latest buzzword in grain


ELEMENTARY gluten-free oat bran is British grown and produced on one of the few farms in Europe growing certified gluten-free oats.

Health benefits of oat bran:

Lowers cholesterol

Reducing cholesterol can help to prevent the build-up of dangerous plaque in the arteries. A major benefit of oat bran is its proven effect on cholesterol in the body. Beta-glucan, a soluble fibre in oat bran, has been shown to significantly lower total cholesterol and LDL or "bad" cholesterol. The fibre in oat bran binds with cholesterol-rich bile to increase the amount of cholesterol that is excreted. Oat bran also helps to reduce the amount of cholesterol absorbed from the foods we eat.

Preliminary studies suggest that beta-glucan may also have immune-boosting properties.

Reduced risk of diabetes

Oat bran is remarkable stuff, not least for its ability improve the glycaemic response in humans. Simply put, it changes the way blood glucose increases and returns to normal levels following a meal in healthy and diabetic individuals. This effect of oat bran is mostly attributed to its high fibre content which delays gastric emptying and reduces the rate at which sugar enters the bloodstream. It may also improve blood sugar levels by increasing sensitivity to insulin, which works to clear sugar from the blood.

Weight loss

Eating oat bran can help with weight management. Fibre promotes weight loss by absorbing water as food passes through our gut, causing an increase in bulk and creating a sense of fullness. Fibre also delays digestion and absorption of food, thus delaying hunger by increasing satiety (feeling of fullness). Which means it’s really helpful if you’re trying to reach and maintain a healthy weight.

Cardiovascular Disease

Oat bran can assist in the prevention of cardiovascular disease, which is related to its effect on our cholesterol, blood sugar and body weight.

Constipation and bowel health

The fibre in oat bran can keep constipation at bay. Studies have shown that adding oat bran to the daily diet can improve in bowel frequency and consistency and reduce the need for laxatives. An easy solution from nature.

Oat bran has also been shown to improve the uncomfortable symptoms of irritable bowel syndrome (IBS). ELEMENTARY oat bran is gluten free so it’s just right if you’re gluten intolerant.

Golden Flax Seed

ELEMENTARY golden flax seed (linseed) is grown in the UK and cold-milled to a fine flour-like consistency for fast and complete absorption.

Health benefits of golden flax seed:

An excellent source of omega 3 and important for cellular health and immune function.

Omega 3 (ALA - Alpha linolenic fatty acid) is an essential fatty acid, and although it is a nutrient needed for human health, it cannot be made by our bodies. It is an essential component of every cell, hormone, immune function and process in the body. It is also one of the building blocks of cell membranes, which is why a shortage of omega 3 can cause all kinds of problems, like cell membranes not functioning correctly, mitochondria (the cell’s “powerhouses”) becoming starved of nutrients; and retained waste, leading to toxicity and inflammation. Omega 3 is an anti-inflammatory fat, essential for the regulation of prostaglandins and inflammation. Without enough omega 3 in the diet there is often excessive inflammation and the body’s processes may be interrupted.

Aid for metabolism and weight control

A blend of soluble and insoluble fibre slows down the rate at which you absorb sugars and starches from your food, keeping you energised and full for longer. The other benefit is that stable blood sugar levels keeps weight down and helps management of diabetes.

Lignans – known to lower cancer risk

Lignans are another reason why a high fibre intake is so crucial. The lignans are a family of more than 20 compounds found in plant fibre. The fibrous wild plants we evolved to eat were packed with these crucial compounds, but very few are found in the more succulent plants we favour today.

A study published in 2010 in the "British Journal of Nutrition" tested the lignin from flaxseeds in regard to cancer. They found that flax lignans contain phytoestrogens which might lower cancer risk by preventing pre-cancerous cellular changes, as well as slow down the progression and movement of cancer cells. The American Cancer Society reports that lignans may help to reduce the growth of hormone-related cancers including prostate, breast and ovarian cancer, and research is continuing into these promising effects.

Golden flax seed is the richest food source of lignans

Organic Acai Berries

ELEMENTARY Acai berries come from the Acaizeiro palm tree that is indigenous to the Amazon basin of Brazil. Acai berries are a rich source of antioxidants (especially anthocyanins), fibre and healthy unsaturated fats. High levels of anthocyanins, giving Acai its dark purple colour, are potent antioxidants (linked to slowing down the ageing process) and supporting healthy cellular tissue growth.

Acai berries are rich in B vitamins, minerals, fibre, protein and omega 3 fatty acids. Acai powder has one of the highest ORAC (Oxygen Radical Absorbance Capacity) of all foods. ORAC is a unit value which determines the antioxidant value and potency of a given food. Foods with high ORAC values benefit the body by increasing blood antioxidant levels, therefore helping protect the cells from damage by oxygen (free) radicals.

Antioxidants are intimately involved in the prevention of cellular damage - the common pathway for cancer, aging, and a variety of diseases.

Chia Seed

ELEMENTARY Chia (Salvia hispanica) is a species of flowering plant in the mint family, Lamiaceae, native to central and southern Mexico and Guatemala. ELEMENTARY Chia is grown in Kenya, 15 degrees from the equator, the perfect latitude required to provide the ideal amount of sunlight to grow chia rich in omega 3 oils. 

Chia seeds contain protein, essential fats and dietary fibre. They also contain vitamins and minerals and have high amounts of antioxidants, mainly phenolic compounds. The polyunsaturated fatty acids found in chia are on average 60% Omega 3 alpha-linolenic acid and 20% Omega 6 linoleic acid. Ongoing research on chia indicates positive effects on blood lipids, blood glucose, inflammation, body weight and even cognitive performance.

Chia seeds are a complete protein with three times more iron than spinach, double the amount of potassium of bananas and a great source of fibre to help aid digestion. Small wonder then that “chia” was the Mayan word for strength.  

Health benefits of chia seed:

Improved cardiovascular health

Studies published in the "British Journal of Nutrition" have shown that chia seeds were able to lower triglycerides and cholesterol levels while increasing HDL or “good” cholesterol. These studies also found that when substituting chia seed oil for other fat sources, such as corn or palm oil, the Omega 3 alpha-linolenic acid was able to prevent high triglyceride levels and reduce central obesity.

Blood sugar regulation

There is evidence indicating that chia seeds can play a role in regulating insulin and blood glucose levels. Research suggests that chia seeds can reduce insulin resistance and decrease abnormally high levels of insulin in the blood.

Satiety and regular bowel function

Chia is an excellent source of fibre which helps us feel fuller for longer and regulates bowel function. Satiety is the feeling of being full and satisfied, which helps lower food cravings between meals. The combination of protein, fibre and the gelling action of chia seeds when mixed with liquids all contribute to their satiating effects. Soluble fibre also has positive effects on blood cholesterol.


Chia seeds are rich in antioxidants which help protect the body from free radicals, compounds that are involved in aging and cancer


Chia seeds contain no gluten or grains. Therefore, all of the nutritional benefits of chia seeds can be obtained by inclusion of this supplement in a gluten-free diet.

Organic Maca Root Powder

ELEMENTARY Maca root, or Lepidium meyenii, has been used by indigenous Andean populations for thousands of years, who believe that it enhances endurance, energy and hormonal balance. The source of ELEMENTARY organic gelatinised Maca root are hardy crops grown at 4100 metres above sea level where few other plants can survive. Maca is also known as Peruvian Ginseng due to the variety and density of its minerals: these include calcium, potassium, iron, phosphorous, magnesium, silica and zinc.

Gelatinisation removes starch, concentrating the active ingredients and reducing carbohydrates.

Some evidence indicates that maca has fertility enhancing, stamina and chemopreventive effects. Maca root has been used as a stress-fighting adaptogen to increase libido and beat fatigue. Research is continuing to support a wide range of additional benefits to improve hormonal imbalance, osteoporosis, certain cancers and the effects of a weak immune system.